Here he shares his respect and excitement for new media, gives a blueprint for design challenges of all types, taps into the myriad visual and literary inspirations that fuel his imagination, and shows readers how to get past their own moments of "designer’s block."

Curtis is a fine storyteller. He takes anecdotes of coffee breaks, book tour lectures, work, life, and art, and weaves them around design maxims. For every morsel of advice, there are three or four personal stories that illustrate how he arrived at it and puts it to use. He shows how books, movies, print ads--just about anything--can be used in the search for creative solutions.