Klik op een omslag om naar Google Boeken te gaan.
Bezig met laden... The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mappingdoor Jerry Angrave
Geen Bezig met laden...
Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Geen besprekingen geen besprekingen | voeg een bespreking toe
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Check out our webinar on this book. The author and guests will discuss how business professionals can develop confidence with Customer Journey Mapping by making business decisions which are aligned with the experiences of the people they actually serve: https://www.youtube.com/watch?v=s64kDe1dm2Y&t=54s Geen bibliotheekbeschrijvingen gevonden. |
Actuele discussiesGeen
Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)658.812Technology Management and auxiliary services Management Of MarketingLC-classificatieWaarderingGemiddelde:
Ben jij dit?Word een LibraryThing Auteur. |