In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals! You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles. You'll marvel as 70 designers turn their rough first attempts into gorgeous final logos! You won't believe your eyes as 160 sizzling-hot logos are slowly baked to golden-brown perfection! Never before revealed: The thrills, the chills, the tears and the jeers behind the high-stakes world of professional logo design.