Susan Giancola provides an overview of fundamental concepts in evaluation theory and practice, with an emphasis on an embedded approach, where evaluation is an explicit part of the program, leading to the refinement of the program. The reader will learn how to conduct effective evaluations that foster continual improvement and enable data-based decision making. The author's clear language and presentation style make the book's concepts accessible to students, and opportunities in each chapter for self-review and application offer ample practice.