Football has never been richer, more hyped, more central to Britain's culture than today. Yet never has it been in greater turmoil. Once, football was about passion, community, beauty. The game celebrated and honoured its past, striving to uphold the values that had made it great. Today, football is about money. Its richest club, Manchester United, earned pound]146 million last year; yet since 1992 34 of the Football League's 72 clubs have been insolvent. The game is in danger of losing its lifeblood - and its soul. David Conn, the game's premier investigative journalist, sets out on a journey through the heart of English football, exploring how our national sport has failed - and who is to blame. Travelling from Highbury's art deco stands to provincial non-league outposts, Conn interviews players, managers, agents, chairmen and fans, building up a picture of a game mired in crisis, from the casino that is today's Premiership all the way down to the lowest leagues. For every all-conquering Manchester United or 'Chelski', there are ten clubs in desperate straits, ready to implode. Many of these stories have never been told before; many of them are shocking. Along the way, there are