From the author of the landmark bestselling business book, "What They Don't Teach You at Harvard Business School", comes a new protocol for business people, managers, and anyone involved in company life or with clients in the internet age. McCormack's premise is simple: regardless of the fact that correspondence is by e-mail and the product or service sold may be digital, human communication and contact - how you actually conduct your day, your life, your office, your employees, and your dealings with clients and competitors - are still the key factors to creating a successful, profitable, and stable business. In ninety-one short-take chapters, each illustrating one practical rule of thumb, McCormack outlines the basic business strategies, operating principles, and good o1' fashioned common sense that he's used to build the most prestigious and profitable sports management agency in the world.