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Bezig met laden... Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)door Alexander Osterwalder
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. This is absolutely a must read for those starting their first business. The book is full of practical tools meant to equip the reader for success in whatever industry they choose. I believe that the book’s introduction to validated learning, or better yet the exposure to the mindset of it all, can aid in shifting perspective from a fantasy adventure to more of a mission based approach to entrepreneurship. Bottomline? If you want to and invent and improve value propositions this is the book to get. Want to find out more? My entire review is posted here: https://www.linkedin.com/pulse/value-proposition-design-review-lucas-carlson/ Desde Leader Summaries recomendamos la lectura del libro Diseñando la propuesta de valor, de Alexander Osterwalder e Yves Pigneur. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: liderazgo, estrategia y modelos de negocio. En el siguiente enlace tienes el resumen del libro Diseñando la propuesta de valor, Cómo crear los productos y servicios que tus clientes están esperando: Diseñando la propuesta de valor geen besprekingen | voeg een bespreking toe
Onderdeel van de reeks(en)
Het ontwikkelen van producten en diensten die klanten ook echt willen begint met het ontwerpen van krachtige waardeproposities. De belangrijkste tool hiervoor is het Waardepropositie Canvas. Dit canvas maakt waardeproposities zichtbaar en tastbaar, waardoor het gemakkelijker wordt ze te bespreken, te managen én door te ontwikkelen. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyLC-classificatieWaarderingGemiddelde:
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Pretty simple but they manage to apply this template over and over again....to different segments of customers, to use it as a refining tool when something doesn't work, etc., etc. I remain mildly impressed. But I was impressed with the design and artwork and presentation of the book. They have done it well. The layout is simple, easy to read and very logical in the way it flows. (Maybe a bit longer than it needs to be....maybe a bit repetitive). And I found myself wondering; "who, in a fast moving business world, is actually going to methodically carry out all these steps?" Probably nobody....it's just too long and too convoluted. But the principles are all there and some of the steps could be taken very rapidly. In fact, the authors are at pains to point out that one should do a lot of cheap, rapid, testing before committing to anything that is going to use a lot of resources and prove costly if it fails. So full marks for that.
I'm happy to recommend it as a useful methodology that could readily be adopted by a wide range of organisations...not just those seeking to make a profit. Four Stars from me. ( )