For the first time ever, a comprehensive study of the modern age of football kit design exists. True Colours features a detailed illustration of every home, away and third kit worn by England's leading clubs from 1980 to the present day, as well as explaining when it was worn, who wore it and important matches in which it featured. This unique and definitive guide to the changing styles of football kit fashion also looks at the psychology of football kit design and the importance of the team colours and strip to loyal supporters. Ever since the game of football began, the colours of each team have been of paramount importance, creating a unique visual identity for each club and a strong sense of allegiance for its fans. Replica shirts are now sold in their thousands as supporters copy their heroes, and clubs change their kits regularly to reflect contemporary fashions while still holding true to their team's traditional visual identity and colours.