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Bezig met laden... Www.Advertising: Advertising and Marketing on the World Wide Web (Design Directories)door Richard Adams
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Publisher's description: The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 50 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)659.14Technology Management and auxiliary services Advertising And Public Relations AdvertisingLC-classificatieWaarderingGemiddelde:
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