FL!P (How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent) comes from Peter's work inside the boardrooms of the world's most powerful organisations including News Corporation, Google, Coca-cola and BMW. In FL!P he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with little regard for 'business as usual' conventions. It is this way of thinking that has Richard Branson, Google, Toyota, Rupert Murdoch and Apple obliterating the competition and redefining the world of business. Using real examples Peter endeavours to identify where business is heading, highlighting key areas of competitive advantage as well as providing strategies for future-proofing your career and business. In a time where even Walmart is 'going green' you cannot afford to stand still and do nothing. Do you have what it takes to be a flipstar?