Morgan could be considered today's most successful motor vehicle manufacturer. Demand outstrips supply to such an extent that the waiting list for a new Morgan extends to several years. Why is it so successful? This book looks at the company history, the development of the cars, and studies in some detail the way they are made, including step-by-step photographs of the build process. With full technical specifications of all four-wheelers since 1936, scores of specially commissioned and previously unpublished photographs, contemporary road tests and driving impressions, classic and sporting car enthusiasts will find this book compelling reading.