"For everyone interested in starting a record label - to market new talent or to release and promote their own music - there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today' s climate. Start & Run Your Own Record Labelis a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including- Balancing on and offline promotion and marketing #8226;Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) #8226;Using digital distribution profitably #8226;Licensing your recordings for use in the media #8226;Marketing music ove