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"Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success?" "For the first time, drawing on almost two years of onsite observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth interviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characterize exactly how Microsoft competes and operates. Bill Gates' "Brain Trust" of talented employees and exceptional management, "bang for the buck" competitive strategies, and clear organizational goals produce an orientation toward self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets." "Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry - and stay there. Managers in many different industries, especially those concerned with rapidly evolving complex product features and high technical standards, will discover hundreds of invaluable lessons in this superbly readable book."--Jacket.… (meer)
"We do not claim that any one principle of competition, organization, management, or product development Microsoft has followed is the sole source of its success or unique among companies. Instead, there is a small set of complementary strategies -- we discuss seven -- that characterize how Microsoft competes and operates. Microsoft puts each of these basic strategies into practice through another small set of complementary principles; these define a style of leadership, organization, competition, and product development that is consistent with the company's PC-programmer culture and remarkably effective in producing software products for mass markets. Moreover, though, Microsoft is unique in the way it has brought together all the elements necessary to get to the top of an enormously important industry and then stay there. We think of Microsoft's ""secrets"" as these fundamental strategies and principles of implementation. We must emphasize that the strategies and principles we identified represent our interpretation of how Microsoft works, based on a study of the company's history and current operations, extensive interviews with its personnel, and internal documents and project data going back to the mid-1980s. We did not go into this research with any particular strategies or principles in mind, nor did Microsoft people suggest any to us directly. In this book, we devote one full chapter to each strategy: 1. Organizing and managing the company: Find smart people who know the technology and the business. 2. Managing creative people and technical skills: Organize small teams of overlapping functional specialists. 3. Competing with products and standards: Pioneer and orchestrate evolving mass markets. 4. Defining products and development processes: Focus creativity by evolving features and ""fixing"" resources. 5. Developing and shipping products: Do everything in parallel, with frequent synchronizations. 6. Building a learning organization: Improve through continuous self-critiquing, feedback, and sharing. 7. Attack the future!"
"Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success?" "For the first time, drawing on almost two years of onsite observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth interviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characterize exactly how Microsoft competes and operates. Bill Gates' "Brain Trust" of talented employees and exceptional management, "bang for the buck" competitive strategies, and clear organizational goals produce an orientation toward self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets." "Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry - and stay there. Managers in many different industries, especially those concerned with rapidly evolving complex product features and high technical standards, will discover hundreds of invaluable lessons in this superbly readable book."--Jacket.
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We must emphasize that the strategies and principles we identified represent our interpretation of how Microsoft works, based on a study of the company's history and current operations, extensive interviews with its personnel, and internal documents and project data going back to the mid-1980s. We did not go into this research with any particular strategies or principles in mind, nor did Microsoft people suggest any to us directly. In this book, we devote one full chapter to each strategy:
1. Organizing and managing the company: Find smart people who know the technology and the business.
2. Managing creative people and technical skills: Organize small teams of overlapping functional specialists.
3. Competing with products and standards: Pioneer and orchestrate evolving mass markets.
4. Defining products and development processes: Focus creativity by evolving features and ""fixing"" resources.
5. Developing and shipping products: Do everything in parallel, with frequent synchronizations.
6. Building a learning organization: Improve through continuous self-critiquing, feedback, and sharing.
7. Attack the future!"