We live in an era, the so-called Information Age, where data collection has become incredibly easy. The term “Big Data” gets thrown around casually as computers collect more information on us than we know how to process. Yet wise interpretation of those data is often elusive. We’re overwhelmed with it. Effective visualizations and charts can help us interpret it better, whether to present and persuade or to monitor and manage. Stephen Few, an eloquent minister-turned-data guru based in Silicon Valley, teaches us how to approach and use data from the beginning levels.

Professionally, I write software for biomedical applications that use a lot of scientific visualizations for large datasets. Although I took several nuggets of knowledge from this book (e.g., q-q plots), it was not really written for an audience like me. It’s more geared towards the wider business community, for whom data collection is a way to manage engineered systems. Rigorous biomedical scrutiny of data through careful statistics is simply not covered in this book. While for most, this tendency is surely welcomed, I honestly missed the exacting statistical theory. Still, I suspect most readers will find this book very approachable with achievable aims… even when using a common spreadsheet program.

Situated in Silicon Valley, Few clearly addresses an audience of those developing software with visualization technologies. Many times, he explicitly suggests features for new products. For software geeks like me, this trait is welcomed, but I understand that many business users, more interested in interpretation, might find it a bit off-putting. Nonetheless, I suggest it unwise to discard this whole book solely for that trait. This is the second book I’ve read by Few, and he consistently teaches me how to visualize and think about data in new ways – even as a scientist who is not deeply involved with business’s “bottom line.”

Like many books on data visualization, this work is elegantly put together with color plates communicating graphs as models. It’s simply a well-produced, pretty book. Business readers, especially decision-makers, can and should take advantage of Few’s expert wisdom. Learning a handful of pearls can easily lead to increased performance. Those involved in visualization software and the still young field of data science can likewise gain insights from Few. Again, the statistics are light, so wider audiences can access this work without intimidation. I enjoy wrestling with an active, expressive mind like Few’s and am grateful for my experiences with his writing. ( )

Comprehensive analysis of visualization techniques.

From the simple: use the right viz to reveal patterns rather than show a grid and let the user work it out, to the more complex: multivariate analysis - how to understand the data when there are many different data points to consider.

I found the writing style and examples very clear.

I will refer back to it as I develop in future.

Highly recommended to anyone trying to find insights or making that task easier for someone else. ( )

A very careful introduction to elementary information visualization techniques for quantitative analysis, focusing on line diagrams, bar graphs, scatterplots and the like. The author writes for an audience with practical and basic needs in analyzing quantitative data (mainly business data), referring frequently to things like how certain graphs are constructed in Excel. The relevance for an interaction designer may be limited, but the book should work well in introducing the basics and it also provides a few hints as to where interactive visualization techniques would offer the greatest leverage in data analysis.