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Bezig met laden... Writing for the Fashion Businessdoor Kristen K. Swanson
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"In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry"-- Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)808.066687Literature By Topic Rhetoric and anthologies Rhetoric and anthologies By Type Of Writing Writing non-fiction (by topic) Writing about applied sciences and technologyLC-classificatieWaarderingGemiddelde: Geen beoordelingen.Ben jij dit?Word een LibraryThing Auteur. |