'After phenomenology and feminism the concept of care is taken forward to conceive innovation as an interactive process requiring diversity and collectivity. A fresh look at innovation is grounded in the long standing experience of the Roskilde group and it takes the readers into an intriguing voyage in practical creativity.' - Silvia Gherardi, Dipartimento di Sociologia e Ricerca Sociale, Italy 'It is not an easy task to be innovative in the large and increasing field of innovation studies. We should therefore thank and welcome the Roskilde School for achieving such a difficult task. This