Local Heroestells the extraordinary and inspiring story of Loch Fyne Oysters, the highly successful and environmentally pioneering seafood company on the west coast of Scotland. The founders were unlikely entrepreneurs- Johnny Noble, an extrovert aristocrat drowning in debt, and Andy Lane, a marine biologist who had been committed to environmentalism from the age of eight. The sudden death of Noble precipitated four bids from companies and individuals keen to acquire the brand, but in 2003 an all-employee buyout fought off the would-be 'predators'. The hook recounts the challenging but impassioned journey of the founders and employee-owners as they strive to make a success of the business. Local Heroes is an absorbing tale, covering environmental business practice, the glory and travails of entrepreneurship, and also the remarkable liberation into shared ownership which, properly managed, inspires commitment, productivity, job satisfaction and widely shared prosperity.