If you've ever been faced with writing marketing copy, you'll know first hand that it's hard to come up with catchy wording. Have you ever asked, 'Why doesn't someone do a reference book that gives me 20 different ways to say new and improved ?!' The Complete Idiot's Guide to Copywriter's Words and Phrasesis the answer. Organized for easy use, copywriters in almost any industry or for any topic can find ideas, words, and phrases to help them break their writer's block - and write more effective, catchy, exciting marketing, advertising, and promotional copy.