**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES********** PLEASE NOTE: THIS IS A COMPANION BOOK TO AARON'S "AIMING AT AMAZON" -- NOT A REPLACEMENT CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the U.S., Canada, and the U.K. What is it? Lightning Source, the printer and distributor at the heart of the "print on demand" industry. For the work those companies can't handle themselves, it's Lightning they most often depend on. So, why pay a middleman? In this follow-up to his groundbreaking book "Aiming at Amazon," Aaron Shepard explores how to double your profit by working directly with Lightning. If you're serious about making money with POD publishing, this book can show you the way. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small. ///////////////////////////////////////////////// "Aaron Shepard is the undisputed expert at earning profit from POD. Here are the step-by-step instructions for setting up your own publishing operation and optimizing the financial benefits. Following his steps, you will earn two or three times as much per book." -- Bruce Batchelor, author, "Book Marketing DeMystified," and founder and former CEO, Trafford Publishing "A graduate course and definitive guide for advanced POD publishing." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing" "A tremendous amount of information that will benefit an author who self publishes not only through Lightning Source but by any other method." -- Kevin Sivils, author, "Self-Publishing with Amazon's CreateSpace" "Remarkably thorough and readable." -- Jonathan LeBlanc Roberts, Breton Bay Publishing "Invaluable advice for any small press or independent publishing firm." -- Max Scratchmann, Poison Pixie Publishing "Could not be more timely or helpful. What a wealth of information . . . and not just what to do, but HOW." -- Malcolm Dell, Elbow Grease Publishing "Aaron Shepard is exceptional in his ability to keep up with the ever-changing minutiae of the world of self publishing via POD. I wouldn't want to publish without this book within reach." -- John Culleton, Wexford Press "Don't go into publishing without it." -- Grace Bridges, Splashdown Books "Another gold mine of information from Aaron Shepard. Absolutely required reading for any self publisher." -- Christy Pinheiro, author, "The Step-By-Step Guide to Self-Publishing for Profit " "Lots of valuable, easy-to-understand information. I will recommend this highly to my self-publishing clients as a reference for their many questions. Even after more than a decade in the business, I learned a few things from this book." -- Jamie Saloff, Saloff Enterprises "Indispensable if you are considering printing your book POD. Covers every aspect of the process in depth." -- Norma Lehmeier Hartie, Lingham Press