Robbie Kellman Baxter

This book is the "how" companion to Baxter's previous book that seemed to focus more on "why" a company would want to move to a subscription model. While it's definitely an introduction (you could write an entire book on just product design and pricing) I really appreciated Baxter's focus on concrete actionable information. Each chapter concludes with next steps an individual or team trying to implement a subscription model might want to take, which makes this more geared toward someone definitely planning to implement a subscription model rather than someone merely curious about the topic.… (meer)