Scott Bedbury
Auteur van A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Over de Auteur
He was senior Vice President of Marketing at Starbucks from 1995-1998. He spent seven years as a worldwide head of advertising for Nike, where he launched the "Bo Knows" & "Just Do It" campaigns & helped grow the sneaker industry brand from $800 million to nearly $5 billion in sales. He is toon meer currently an independent brand consultant. (Bowker Author Biography) toon minder
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Algemene kennis
- Geslacht
- male
- Woonplaatsen
- Seattle, Washington, USA
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- brand consultant
- Organisaties
- Starbucks (senior VP of marketing)
Nike (head of advertising)
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A New Brand World: Eight Principles for Achieving… door Scott Bedbury
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Read this when I owned a business. Didn't really learn anything I hadn't already read somewhere else.
Misschien vindt je deze ook leuk
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