Scott M. Davis
Auteur van Brand Asset Management
Over de Auteur
Scott M. Davis Scott M. Davis is managing director at the Chicago office of Prophet Brand Strategy, and a former marketing and distribution manager at Procter & Gamble. He is an adjunct professor at Northwestern's Kellogg Graduate School of Management, a contributing editor to Brandweek, and an toon meer editorial board member of The Journal of Consumer Marketing. His work has been featured in such publications as the Wall Street Journal, Fortune, and USA Today. toon minder
Werken van Scott M. Davis
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002) 23 exemplaren
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (2009) 14 exemplaren
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Leden
Statistieken
- Werken
- 5
- Leden
- 81
- Populariteit
- #222,754
- Waardering
- 3.4
- ISBNs
- 9