Alan Gregerman

This is a book first and foremost about customer service. It had me thinking of things in a way I haven't thought of them before. Many of the stories are about businesses that we've heard about before in other business books, so there was nothing new there. What is new is the approach. It is a fresh approach to looking at your business. I believe that everyone who reads this will get something out of it - it may be different for each, but there are many lessons to learn. This book prompted me to go to the president of our company and recommend the creation of a customer focused task force. It is something every company should have - approach your business from the standpoint of your customer and see how hard you are to do business with. This is a book that is worth the time you will invest to read it.… (meer)