Arthur Middleton Hughes

I found this book to be very insightful and focused from an email marketing standpoint. It is nice to come across a book that articulates detailed case studies and data analysis that is easy to understand. In today's times, we are bombarded with email messages that are annoying and not very respectful on a daily basis. This book provides a sound foundation for building and cultivating relationships through e-mail.

As a business coach, I feel this is the most important transition to make if you want to maximize your email marketing efforts with better interaction and meaningful dialogue with your prospects.

I really enjoyed the information on "Farming Techniques." I highly recommend this book as it is comprehensive, yet easy to implement the techniques and strategies right into your business now. This is the most up to date book on Email Marketing that I have come across.… (meer)