Dorothy I. Riddle
Auteur van Innovating for Success in the Export of Services: A Handbook
Werken van Dorothy I. Riddle
Tagged
Algemene kennis
Er zijn nog geen Algemene Kennis-gegevens over deze auteur. Je kunt helpen.
Leden
Besprekingen
Prijzen
Statistieken
- Werken
- 6
- Leden
- 10
- Populariteit
- #908,816
- Waardering
- 4.0
- Besprekingen
- 3
- ISBNs
- 9
1. Study the top service firms
2. Publicise your imitators
3. Target foreign firms in your home market
4. Monitor purchase behaviour
5. Exposure to quality assurance
6. Reducing the risk (like free samples)
7. Improving the initial contact
8. Improving customer service...etc to 27 different ideas.
I was going to discard this booklet on the grounds that I no longer have a need for it but think I will hang on to it for a bit longer ...it seems that it could have a wider usage than just service exporters. Any service company could profit from applying the ideas. Dorothy has done it again. I give it 4 stars.… (meer)