David C. Robertson

Like a business case. Very dry. Not a lot of background on the people.

Too much about certain broad, canonical business strategies ("reach for blue ocean markets") and LEGO's failures, or rather failed timing, applying these strategies, but maybe that is just how business book are. The thing that keeps the book floating is the particular case - the Lego brick.

I found the history of lego from its beginnings to close demise and finally it's meteoric rise a very interesting read. When it comes to shaping the how's and whys into a clear set of achievements and how to's is another thing.

Brick by Brick contained more business jargon than I cared for (which is, I suppose, none) - yet Robertson explains in great detail how LEGO lost its way in the late 90s and early 00s and how, on the brink of bankruptcy, the company refocused on its strengths and reconnected with its core customers.