Doc Searls
Auteur van Het Cluetrain manifest communicatie als bron van verandering
Over de Auteur
Fotografie: Wikimedia
Werken van Doc Searls
Tagged
Algemene kennis
- Officiële naam
- Searls, David
- Geboortedatum
- 1947-07-29
- Geslacht
- male
- Nationaliteit
- USA
- Geboorteplaats
- Jersey City, New Jersey, USA
- Woonplaatsen
- North Carolina, USA
Santa Barbara, California, USA - Opleiding
- Duke University
Guilford College - Beroepen
- journalist
author
blogger
photographer - Organisaties
- University of California, Santa Barbara
Leden
Besprekingen
Le cluetrain-manifesto , signé par des centaines de managers depuis un an, bouscule nos ressentis sur les nouveaux modes de consommation. Le Manifeste nous exhorte dans un style plutôt agressif à repenser les marchés, et la place des entreprises comme de leurs employés sur ces nouveaux espaces.
If it seems like a long treatise on the topic, it's because it's thorough. What I enjoyed most about Searls' critique of the current state of the customer experience was his continued focus on having automation catch up so customers are again in control. He covers several foundational concepts, like contracts of adhesion and captive markets. These are balanced equally with practical topics like applications to travel and healthcare. Overall, I found this to be thoughtful, informative, and distinct from anything else I've read recently in the genre.… (meer)
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Statistieken
- Werken
- 3
- Leden
- 1,291
- Populariteit
- #19,874
- Waardering
- 3.9
- Besprekingen
- 14
- ISBNs
- 27
- Talen
- 7
"Win, lose or draw, armed only with imagination we're gonna rip the fucking lid off", quote I can still remember from this book 15 years later.
Quite a big impact on me when I was first starting out in business/it.