Lidsawendel

I'm a behavioral scientist who studies how digital products can help individuals manage their money more effectively. I currently serve as the Head of Behavioral Science at Morningstar, an independent investment research company. At Morningstar, I lead a team of behavioral scientists and practitioners to conduct original research on savings and investing behavior, apply behavioral insights to Morningstar’s products and services, and speak with the media and industry groups on these topics.

I've written three books on applied behavioral science: Designing for Behavior Change (November 2013), Improving Employee Benefits (September 2014), and Spiritual Design (September 2019). Outside of work, I'm also the Founder and Chair of the non-profit Action Design Network, which helps over 10,000 practitioners apply behavioral research to product development through an annual conference and monthly events in ten cities across the United States.

I have two wonderful kids, who don’t care about behavioral science at all.