Author Tom Rand sees alternatives to burning fossil fuel not only as an important consideration but absolutely unavoidable if we are to alter the rising carbon emissions problem on a global scale. With that in mind, he has released his book, “Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World”. This work captures ten clean technologies which desperately need funding for continued research and development but also have the potential to stop the global warming trend.

“Kick the Fossil Fuel Habit” is an absolutely fascinating discussion on each of these ten clean technologies presented, both with pros and cons. The information contained also notes their possible impact and the companies that are currently working through the obstacles to bring them to light on a large, commercial scale. Complete with gorgeous photography worthy of a ‘National Geographic’ magazine, “Kick the Fossil Fuel Habit” serves as both an informative ‘green living’ book and a vibrantly colorful coffee table book. For the most part, it’s very well organized and edited, only displaying a couple of errors. The only obviously noticeable issue was the incorrect notation of Olympic swimmer Michael Phelps’ name in this sentence, “TelePresence is to video-conferencing what Mark Phelps is to swimming.” Oops.

“Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World” will be thoroughly enjoyed by not only those well-versed in green technologies but an eye-opening read for those just beginning to learn about these important alternative energy options. Frankly, I was amazed at how far behind the United States was in compared to other countries’ efforts in minimizing fossil fuel dependence. While lifestyle habits in these other countries have made the incorporation of ‘cleaner living’ a little easier than in the U.S., other difficult obstacles such as much higher tax rates make their commitment to this endeavor a truly selfless example worth following. Rand does an excellent job not only informing his readers of what these technologies are all about but what people – real people – are doing to further this global effort. His writing style flows with inspiring language and motivation that will kick start even the most stubborn of skeptics. Well done!

Reviewed by Vicki Landes, author of “Europe for the Senses – A Photographic Journal” ( )