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Meme Wars: The Creative Destruction of Neoclassical Economics

door Kalle Lasn

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"Engrossing, exciting [...] This book compels us to rethink our approaches to economics ..." --Literary Review of Canada "Thought-provoking and creative [...]" --Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics  From the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars: The Creative Destruction of Neoclassical Economics is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. Meme Wars aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics.  Like Adbusters, the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible. Meme Wars will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others. Based on ideas that were presented in a special issue of Adbusters entitled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit," Meme Wars will help move forward the Occupy Wall Street movement.… (meer)
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There are many reasons why this is a difficult book for me to review: there are an equal number that make it an important book to read....

Kalle Lasn argues that consumerism is a blind alley, a wrong turning on the journey of man. Whilst I cannot agree with that, and I believe that the Western capitalist system will recover from the current crash: albeit over a considerable period of time and with much pain on the way, what I also believe, is that each recovery is getting harder and that we are not too far from a time when something new will need to take the place of capitalism. Human beings are creatures of habit and, since capitalism has been around for longer than any living person, we tend to the view that it has existed for time immemorial, and will continue so to do until the end of time. Well, it hasn't and it won't!

This book is clearly written for the young person; that is good. It is the young who will be forced to pick up the mess that we , and our forefathers, have made. It is a close cousin to the graphic novel, being lavishly illustrated with high quality photography and line drawings. Do not be fooled by this into thinking that it is a light read, or a naive work: it is a highly intelligent look at the system which we take for granted, and the first tentative steps to discussing its replacement.

Part of my difficulty with reading it, is that I am a chap of many summers; I am used to economics books being "'serious weighty tomes", it goes against the grain to accept the style but, it does contain many articles with real, meaty content. As one would expect, there are also essays which I find too extreme, but the main argument is very well made and, if it can get through to people who would not normally read a book suggesting that the status quo is fast becoming a non-option, then I for one applaud it. This book is not the answer, but it stimulates a discussion that needs to be had - and had quickly.

I fear that any review, but particularly my own poor effort, will not do this book justice - you'll just have to read it for yourself..... ( )
  the.ken.petersen | Nov 29, 2012 |
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"Engrossing, exciting [...] This book compels us to rethink our approaches to economics ..." --Literary Review of Canada "Thought-provoking and creative [...]" --Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics  From the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars: The Creative Destruction of Neoclassical Economics is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. Meme Wars aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics.  Like Adbusters, the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible. Meme Wars will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others. Based on ideas that were presented in a special issue of Adbusters entitled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit," Meme Wars will help move forward the Occupy Wall Street movement.

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