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Bezig met laden... Scientific Advertisingdoor Claude C. Hopkins
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Textbook of advertising. Many theories work for more than publishing products in a general market. They can be used for publishing knowledge. ( ) Quite overrated in my opinion, it did not stand the test of time very well as it offers lots of specific advice which tend to make less sense in the digital age, and are more relevant for printed letters. There is still some useful tidbit of knowledge and the book is around 60 pages long, so it can be worth a read, but I did find it somewhat boring and I didn't come out of it with much that isn't already common knowledge. geen besprekingen | voeg een bespreking toe
Business.
Nonfiction.
HTML: Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs. .Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingLC-classificatieWaarderingGemiddelde:
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