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Brag! The Art of Tooting Your Own Horn Without Blowing It

door Peggy Klaus

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The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

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Toon 4 van 4

In a nutshell, this book is about elevator speeches. If you have studied up on this subject before than this book may not prove to be all that ground breaking. If not, then you should definitely pick it up as it covers a very important topic in the business world and provides valuable nuggets sprinkled throughout.

I didn't care all that much for the format which was essentially a bunch of stories of other people, which is all nice and dandy but I could have analyzed the same stories and concluded everything on my own without her interpretations but I am still not quite so sure about how to convey my own success. Her examples covered mainly CEO's, Presidents, etc. so no wonder their story sounds amazing!! Gee, wouldn't have guessed.

I also got distracted by several spelling/typo errors throughout her book, it becomes even more glaring when the book is covering the topic of effective communication. (

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Avolyn | Feb 7, 2013 |

People are given opportunities to tell about themselves -- to brag -- every day. Meeting new people, performance reviews, job interviews, upon being congratulated, all are opportunities to brag. Rarely do we take them, out of fear of being perceived as braggarts. Peggy Klaus's message is that we *should* take them, that it's possible to do so without being perceived as a braggart if you do so in the right way, and that you won't get what you're looking for unless you come off as a successful and active person. The book is strung through with "good" and "bad" examples of her type of bragging gone wrong, and there are lists and hints throughout at how to craft better messages. (She also takes the time to tell stay-at-home parents that they need to be able to talk about themselves, not their kids, in social situations, which I thought was a well-needed reminder.)

I liked this book. It has me convinced that 1) I need to take these opportunities that come my way without being so shamefaced, and that 2) I need to craft a set of stories and responses sooner rather than later that I can toss out in interactions with others that allow them to perceive me as I perceive myself. One of the most useful lists in the book (if I ever did it) was a list of twelve questions designed to help you think about where you've been, what you're doing now, what you have to offer, and what makes you memorable (available as the "Take-12" questionnaire at www.bragbetter.com and the Common Knowledge section here) -- starting there, you can start crafting blurbs to have ready in mind when an opportunity arises to, well, brag. (

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pammab | Oct 10, 2010 |

I was a little embarrassed to be seen reading this title, but it is, in fact, and excellent book. Anyone who isn't an incorrigible egotist can probably benefit from the author's advice, and it's very breezy to read. Both humorous and practical - I recommend it. (

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Yestare | Feb 8, 2008 |

I really didn't get a lot from this book. I think it's because I'm not so smart. Also I think it's written for people with something to offer society. (

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mr_bemis | Apr 1, 2007 |

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Brag! The Art of Tooting Your Own Horn Without Blowing It

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Eerste woorden

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I will never forget when I was nine years old and won a tennis match against an older neighborhood boy, a star on the junior-high tennis team.

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On the following page you'll find "Take 12," a set of questions to help you begin to think about your history: where you have been, what you are doing now, what you have to offer, and what makes you memorable. ... Before you write down your answers, read through the rest of this chapter. If you don't, you'll be wasting precious time and energy because first you need to understand how you'll be using your responses and turning them into catchy and immediately useable self-promotion sound bites and monologues. ... These questions can also be downloaded www.bragbetter.com. ...

1. What would you and others say are five of your personality pluses?
2. What are the ten most interesting things you have done or that have happened to you?
3. What do you do for a living and how did you end up doing it?
4. What do you like/love about your current job/career?
5. How does your job/career use your skills and talents, and what projects are you working on right now that best showcase them?
6. What career successes are you most proud of having accomplished (from current position and past jobs)?
7. What new skills have you learned in the last year?
8. What obstacles have you overcome to get where are you are today, both professionally and personally, and what essential lessons have you learned from some of your mistakes?
9. What training/education have you completed and what did you gain from those experiences?
10. What professional organizations are you associated with and in what ways -- member, board, treasurer, or the like?
11. How do you spend your time outside of work, including hobbies, interests, sports, family, and volunteer activities?
12. In what ways are you making a difference in people's lives?

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