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Bezig met laden... The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoiddoor Michael Alley
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The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research. By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel. About the Author Michael Alley has taught workshops on presentations to engineers and scientists on five continents, and has recently been invited to speak at the European Space Organization, Harvard Medical School, MIT, Sandia National Labs, Shanghai Jiao Tong University, Simula Research Laboratory, and United Technologies. An Associate Professor of engineering communication at Pennsylvania State University, Alley is a leading researcher on the effectiveness of different designs for presentation slides. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)808.0665Literature By Topic Rhetoric and anthologies Rhetoric and anthologies By Type Of Writing Writing non-fiction (by topic) Science writingLC-classificatieWaarderingGemiddelde:
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Communication transmits knowledge; it advances careers and wins recognition. However, many scientists do not spend much time on this vital piece in their training beyond a baseline competency. Alley lays a thorough layer of theory on the practices of presentations. Most critically, he tries to ensure that the reader’s presentations are not “just another presentation” in hearers’ ears. Instead, he seeks to maximize their effectiveness and impact.
Alley spends over 100 pages focusing on slide presentations, rightfully so considering how fundamental they are to modern communications. He criticizes Microsoft PowerPoint for using a topic/sub-topic organization instead of an assertion/evidence model. He advocates that an assertion/evidence model makes helps an audience naturally retain knowledge long-term. Some say that these adages are dated, being ten years old. However, I can share that as a regular presenter, I identified several specific ways I can change my slides in the future.
Anyone who presents science or engineering topics – which includes most scientists, engineers, and even data scientists – can raise their game by looking at this book. I found it one of the most comprehensive approaches about communicating data. Many other books on presentations are indeed trendier, but the added panache often comes with less thought, reason, and evidence. Alley’s book outpaces those books with a deeper theoretical basis honed by decades of research. If you’re a STEM presenter and want one book to improve from, you have found a winner here. ( )