The cover implies that it will be about Kitsch in common household articles. Wall décor, such as pictures, clocks and other nick knacks. The first few chapters actually cover this type of stuff. Then however it seems to take a turn towards the world at large. Music is called Kitsch the author goes after everyone from Elvis to Banarama. I can see how a velvet Elvis might be kitsch. The others I just don't get it. He also goes on about different genres of art in particular, Dadaism, surreal, pop art. He seems to loose his focus on what the subject was or at least he seems to have veered off topic for me. Liberace memorabilia is Kitsch, a Velvet Elvis is kitsch. How the Beatles or David Bowie are kitsch I don't understand or the price is right is Kitsch? Was written by a British author even though numerous mentions or purely American items or people. Author seems to be a bit heavy handed if not down right a snob for most of the book. ( )