Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

As an aspiring fashion student, I am eager to learn anything and everything that I can about the fashion industry. When I saw this book on a list of "books every fashion student should read" I ordered it immediately. Mary Gehlhar's book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many people in the apparel industry. This book covers everything from concept and design to wholesale price points to retail product placement. This book contained so much wisdom about the business side of fashion as well as the creative side.This book is definitely a good read. It is full of practical information, great advice and real-world examples of situations designers go through.Its a very "real" look at fashion from a well thought out point of view. ( )