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Bezig met laden... Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (2003)door Alina Wheeler
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. This is a simple, yet rich primer on the key concepts relevant to branding for a distinct, coherent identity. It's a great introduction for anyone who needs to understand brand identify, and a great reference for anyone who already does. I especially appreciated how much the ideas are supported with hundreds of relevant examples and illustrations. ( ) geen besprekingen | voeg een bespreking toe
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingLC-classificatieWaarderingGemiddelde:
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