Sean Ammirati

I was intrigued by the book's title because I'm one of the few people I know who not only remember Friendster -- the first actual social media network on any large significance -- but because I was a member! Before, like everyone else, migrating to MySpace only to move on to Facebook just another couple of years later. I always thought Friendster made some bad decisions that turned out to be bad business moved that ultimately destroyed their business, and these self-inflicted wounds should have been entirely avoidable. Thus, I was curious to see what the author would say about this, as well as the other examples used in the book. The book wasn't quite what I hoped for, possibly because the author may have been a bit too ambitious in trying to refer to too many examples and sacrificing depth for quantity, but they had their reasons and it's not like the book was a failure. It was good; I only thought it could have been even better. In any event, it was good to see this type of book and it was nice to see current or recent startups many of us have experience with ourselves being used as the focus on which the book is based. Recommended.… (meer)