Drayton Bird

Drayton Bird has 38 years' experience as copywriter, client, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, toon meer and other marketing activities for clients large and small, including Mercedes Benz, Gallaher, Compton and Woodhouse, Bank of Scotland, Sodastream and The British Horseracing Board. He is also the author of How to Write Sales Letters that Sell (Kogan Page) and writes a weekly column in the magazine, Marketing. He is a celebrated speaker, having addressed audiences in 35 countries. toon minder