Emerson T. Brooking

“LikeWar: The Weaponization of Social Media” collects much of what we know about the manipulation of the 2016 US election and 2016 UK Brexit vote and extrapolates that to envisage a world where politics is ultimately a funhouse of reflective mirrors or puppet show, the puppeteers well hidden in the fabric of the Internet.

We now know what deep fakes and realtime audio-video manipulation can do to the voting public and even warring opponents in realtime conflicts.

The book did not get into 3D, VR, or AR construction, although it could have.

But it did make me realize that not only are we on the cusp of radical changes to how we perceive life and society. We are likely on the cusk of an incredibly different art form.

New “authors” could create memoirs or biographies, for example, that construct avatars are the real thing and walk us through 3-D landscapes and give us the ability to interact with characters in the drama.

We’d certainly need advanced literacy to gauge the truth and beauty in such artworks much as we have modern literary criticism.… (meer)

Every new technology is disruptive and many of those in the past bear an uncanny resemblance in their effects to those of today. Each has been heralded as providing the means for everlasting peace. Moveable type democratized book production making reading almost a required skill yet contributed to religious upheaval. The telegraph and then the telephone made communication virtually instantaneous and while they brought people closer together provided the means for generals to control their troops from afar. Radio gave FDR the means to go around the newspapers who had pushed back against his third and fourth terms. His fireside chats reduced his message to just short bursts of ten-minute talks (tweets of the day, if you will) while Goebbels noted that the rise of Nazism would never have been possible without radio. Television forced politicians to change their habits and locked in the public to news as entertainment. It ended the Vietnam War by bringing battle scenes into living rooms. The Internet, still in its infancy really, is equally disruptive by changing the way we link to one another.

Twitter, live streaming, and blogging have become essential parts of the distribution of information, both real and fake. Virtually everyone has a smart-phone which even radically alters the battlefield. The Russians used the geo-location transmissions of Ukrainian soldiers cellphones to zero in their artillery on those troops during that brief war.

Cyber warfare includes more than just hacking a network. It's possible to cause damage by hacking information as well. Singer and Brooking cite the seesaw battle for Mosul in Iraq as just one example. ISIS used Twitter, Youtube, and Facebook to manipulate likes and the streams to promote their own POV. By manipulating images, followers, and hash-tags they were successful in winning converts and battles. The U.S. and Iraqi armies were totally unprepared for this propaganda warfare, but they learned fast, and the #freemosul tag soon appeared countering the ISIS streams with those more favorable to U.S. actions. Just as Amazon has disrupted commerce, so had social media disrupted warfare and politics.

Terrorists now show their work on-line. They use Twitter routinely. Russia tries to destabilize democracies by fomenting distrust of civil institutions with fake material. The result is that war, tech, and politics have blurred into a new kind of battleground that plays out on our smart-phones. Singer and Brooking, using a combination of stories and research, lay out the problems facing us with new ways of conducting warfare. But it works both ways. Those Russian soldiers who shot down MH17 were identified through painstaking crowd sourcing work on-line by tracking soldier's emails, tire treads, registration numbers, all sorts of clues that were found on-line. Their work for the Dutch Investigation team was hacked by Russian hackers attempting to hide the Russian involvement.

Propaganda can now go viral. Fake stories are re-tweeted by confederates whose followers often unwittingly re-tweet the false information and soon millions have received precisely the message intended by the original poster who may be a governmental entity seeking to destabilize an adversary. The audience is huge as is the volume. Around 3.4 billion people have access to the Internet -- about half the world's population. Roughly 500 million tweets are sent each day and nearly seven hours of footage is uploaded on YouTube every second in 76 languages.

"No matter how outlandish these theories sound, they served their purpose successfully. 'The disinformation campaign [around the flight] shows how initially successful propaganda can be. . . . Obviously the ...lies were eventually debunked, but by then their narrative had been fixed in many people's minds.' That is the overarching goal of information hackers: 'The more doubt you can sow in people's minds about all information, the more you will weaken their propensity to recognize the truth.'"

Trump was one of the first to recognize the power of Twitter. Following his massive bankruptcy and declining interest in the Apprentice TV show, Trump began to tweet thousands of messages, bombarding the twitter-sphere with provocative, false, and often incendiary tweets. Soon his financial peccadilloes were forgotten, obliterated by his Twitter-storm. His infamy rose, but he didn't care as he valued the attention more than anything. It's a lesson he has never forgotten. As Alexander Nix, CEO of Cambridge Analytica, said, "it matters less that what you say is true, only that it be believed."

The recent video of Nancy Pelosi appearing to be drunk and the Trump's attempt to doctor the CNN video showing that Acosta had inappropriately touched a white House intern are just a couple examples of internal use of social media to influence popular thought.

Lifewire.com, a technology website based in New York, defines an Internet troll as a modern version of the same mythical character. They hide behind their computer screens and go out of their way to cause trouble on the Internet. Like its mythical predecessor, an Internet troll is both angry and disruptive - often for no real reason. The effects can be completely out of proportion to their size.
The question remains what should governments do, if anything, to shut down trolls. In some cases they are freedom fighters trying to rally against a corrupt government. Would it be better to simply keep the Internet as open as possible? Satire, parody, misleading content, impostor content, fabricated content and manipulated content all need to be seen separately from each other and dealt with accordingly. How is that to be accomplished? Who will control it?

The "Like" phenomenon is an important part of the campaign. The more "likes" a piece of news or comment gets on a news or social site, the more likely it is to be believed. People are more likely to believe a headline if they have seen a similar one before. “It didn't even matter if the story was preceded by a warning that it might be fake,” the authors write. “What counted most was familiarity. The more often you hear a claim, the less likely you are to assess it critically.” That's what irritates me about the media's obsession with Trump's Tweets. By repeating them incessantly and parsing them repeatedly, they are validated. That, to some extent, was the genius of the Russian interference in the last election. You don't need sophisticated hackers to implement it either, just a bunch of people promoting a certain meme or thought until it becomes a tsunami overwhelming any other rational discussion; it becomes "the truth." Slick videos, click bait, and viral mimes become the new weapons in undermining democracy effectively grounding billion dollar fighter jets which then become obsolete as the war has already been lost.

As an aside, I remember listening to a commentator who suggested that the Phil Donahue show started the descent into irrationality. He was the first to invite callers on the show live to express their opinion. Soon all the shows were doing it. Callers became the experts and soon everyone was his own expert bypassing the value of people who had actually studied an issue. A bit simplistic perhaps, but there may be a grain of truth there.

Fascinating book.… (meer)