Bryan Eisenberg

Excellent introduction to measuring response using Google Analytics

Although heady in its promises, this book fails to live up to its word. Analysis of marketing trends and strategies - and, importantly, the public reaction - is decidedly pedestrian. Overall, an acceptable book for developing background, but not a first-choice primary source.

This book presents an end-to-end process for creating web sites that *persuade*. It deviates from traditional marketing techniques and instead focuses on creating valuable user experiences for visitors. The method relies on personas and scenarios—-cornerstones of user-centered design--so there is overlap with user-centered approaches to site design. This is easy to read and understand, and offers some unique perspectives on persuasion.