Kenneth M. Goldstein

With the publication of this compilation, which was presented at a conference of "political scientists, journalists, consultants, and lawyers" in 2001, it clearly appears that experts in political messaging had congealed into a glorified pimple, which was popped in the Naqba of November 2016. Because none of this expertise helped. Within a few decades, the world's most educated, wealthy, productive and equipped Republic was privatized, sold off to offshore billionaires, and captured by the world's richest tyrant, Vladimir Putin. But I get ahead of myself....

The authors provide quantitative measurements to evaluate political campaigns based on public voting. In this era, the bulk of a campaign's budget was spent on television advertising. Television is the primary means by which campaigns communicate with voters. [2000-2002]. Yet, there is "to date, a lack of comprehensive data on the content, timing, volume, and targeting of political advertising".[1] The authors utilized ad-tracking technology which monitors transmissions of the national networks (ABC, CBS, NBC, and Fox) as well as twenty-five cable networks (CNN… (meer)