Jeremy Gutsche

Trendhunter.com may suggest that Better and Faster, founded by Jeremy Gutsche, is pointing at the next big thing, trends to look at. The book however goes way beyond trend watching. It shows, how businesses may be trapped in farmer-like traps of complacency, repetition, and protectiveness. Hunter-type businesses have instincts driven by insatiability, curiosity, and the willingness to destroy (creative destruction, kill your darlings).
Using 7 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection,Reduction and Acceleration, Gutsche not only provides many examples of failures and successes, but also how the principles he teaches can be applied in your own business (idea). Drawing from TrendHunter's own database of 250,000 ideas, you're served with inspiration on your hunt to business growth and staying ahead of your competition. Doing better and faster business in today's volatile and dynamic world.… (meer)

Our latest work book club choice. This amazing book defines 150 ways to be creative, innovate and have fun which keeping your business in the game when times change or the market is tough.

It was so much fun reading and even more fun discussing all the different areas that are covered. Gutsche takes famous companies and compares them to their competitors during serious changes in the business.

He begins as early as the typewriter, when Smith Corona ruled the innovation and how inevitably their unwillingness to fully adapt to the world and the beginning of computers ended up sending them under.

Overall Gutsche covers five areas: Strategy, Culture, Trends, Innovation, and Marketing – all things that every company needs to take into consideration as times change and new ideas come into play.

There were so many great stories, comparisons and ideas that I look forward to going back through the entire book multiple times to inspire myself.… (meer)