Sally Hogshead
Auteur van Fascinate: Your 7 Triggers to Persuasion and Captivation
Over de Auteur
Sally Hogshead was educated at Duke University. After graduation, she began a career in advertising. At the age of 27, she founded her first ad agency, and next, was Creative Director/Managing Director of CP+B. In 2006, she began her research on fascination and is the creator of The Fascination toon meer Advantage¿: the world's first personality assessment that measures what makes someone most engaging to others. She has written several books including Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life; Fascinate: Your 7 Triggers to Persuasion and Captivation; and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. She was inducted into the Speaker Hall of Fame. (Bowker Author Biography) toon minder
Werken van Sally Hogshead
How the World Sees You: Discover Your Highest Value Through the Science of Fascination (2014) 130 exemplaren
Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life (2005) 86 exemplaren
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Algemene kennis
- Geslacht
- female
Leden
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Statistieken
- Werken
- 6
- Leden
- 469
- Populariteit
- #52,471
- Waardering
- 3.6
- Besprekingen
- 4
- ISBNs
- 23
- Talen
- 4
Hogshead presents her marketing expertise and supporting results of The Kelton Study in an accessible (albeit, not highly fascinating) style. As I continue moving into marketing -- as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you -- I'll keep the seven fascination triggers in mind. I not about alarm or vice, but based on Hogshead's definitions I do see several potential badges for promoting my art: lust - because i make the ordinary extraordinary (or even emotional) and because my work arouses the senses, especially visual; prestige - because each piece i create is one of a kind with very limited availability; and finally trust because my work is authentic and reflects my own authenticity.… (meer)