Don Jones (3)

Indeholder "About the Authors", "Dedication", "Authors' Acknowledgments", "Foreword", "Introduction", "Part I: An E-Commerce Overview: You Will Be Graded on This", " Chapter 1: E-Commerce: Beyond the Hype", " Chapter 2: Welcome to the Age of E-Everything: Technology", " Chapter 3: Before You Do an E-Thing, Get a Plan Together", " Chapter 4: Understanding and Transitioning into E-Commerce Business Models", "Part II: Making the Leap of Faith: Integrating Your Business", " Chapter 5: Integrating Your Business", " Chapter 6: Marketing and Competing in Cyberspace", " Chapter 7: Getting Virtual: Adding Geeks to Your Existing Workforce", " Chapter 8: Handling Legal Issues", "Part III: Setting Up the Front End of Your Business", " Chapter 9: Planning Your Storefront", " Chapter 10: The Least Bit You Need to Know about Building Your Storefront", " Chapter 11: Giving Customers What They Want: Service!", " Chapter 12: Cashing In: Processing and Fulfilling Online Transactions", " Chapter 13: Minding the Farm: Your Hardware and Network Infrastructure", " Chapter 14: Avoiding a Pain in the ASP: Streamlining Business Operations by Outsourcing", "Part IV: Dealing with the Back Office", " Chapter 15: Digging for Gold: Using Information to Build Market Share", " Chapter 16: Managing the Supply Chain", " Chapter 17: Saving Time and Money with E-Procurement", " Chapter 18: Setting Up Distribution and Fulfillment Systems", " Chapter 19: Building Market Reach with E-Marketplaces", " Chapter 20: Integrating Your Internal Systems with Business Partners", "Part V: The Part of Tens", " Chapter 21: Ten Winning E-Commerce Strategies", " Chapter 22: Ten E-Commerce Myths Revealed", "Index".

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