Laura Lake

Laura Lake, the author of Consumer Behavior for Dummies entered the world of marketing in the year of 1997 after working as a Controller. Her passion was found on the other side of the ROI calculation and she knew she had the analytical mind as well as the creative ability to make marketing campaigns a success.

In 1998 she became the editor/guide for Internet Communications for The Mining Company, now known as About.com, a New York Times Company. In 2003 she advanced to editor/guide covering the topic of Marketing at About.com.