Over de Auteur
Bob Popyk is an author and columnist, who has written articles and books on sales and marketing strategies for over 30 years. His monthly columns appear in many national industry and trade magazines, including The Music Trades and International Musician. His books include Here's My Card; toon meer Frankly-Just Between Us; and, most recently, Marketing Beyond Your Front Door. Popyk is recognized by many major industries as the leading authority on taking sales to the next level through effective use of personal promotion, referral selling, phone contact, and lead follow-up. He has addressed hundreds of conventions and sales meetings across the country and has produced a number of books and industry-specific videos that are distributed worldwide. He is the founder of Bentley-Hall, Inc., a New York-based custom publishing, public relations, and communications company, specializing in sales and marketing strategies for high-ticket retail companies and associations. For more information, visit www.bobpopyk.com, or e-mail him at rpopyk@aol.com. toon minder
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I this book fairly cheap in the hope that it would refresh my thinking on networking. Well, it didn't really. First off, it's aimed at people whose business model is very different from mine - the entrepreneur, selling a particular hard product or service, whose customers generally live within a reasonable travel distance. Since I started in my the line of business where I needed a client base, I've barely had any clients based in Brussels. (A lot have Brussels representation, of course, but the relationship is normally owned by headquarters.) Most of the business I pick up are useful contacts in the policy or business world, without much prospect of becoming clients in the short to medium term, and that is the spirit in which I hand mine out also.
Second, the book is barely conscious of the internet, with the injunction to have your email address clearly and correctly on your card almost the only reference. I had to check the publication date in disbelief. (2000.) I think even Popyk's target audience now would have Facebook pages set up for their business outreach, and frankly will find that much more useful as a driver of business than business cards.
Also one of the pieces of advice given is to go a bit gimmicky with your business cards, scenting them or making them odd shapes or using odd fonts. Personally I find this a bit annoying. You have to explain unexpected scentedness to your partner and colleagues, and it's tricky to scan oddly designed business cards into the system.
So basically this book was not for me.… (meer)