Boris Vanderwall

A high-level treatment to provide a broad understanding of Inbound Marketing. Authoritative 'how-to' information is missing. Lack of data, visuals, attributions, bibliography or examples of real-life strategies and tactics established companies or start-ups have undertaken, or their success strategies. Googling the topic would provide more information. Author defines inbound marketing loosely. A section compares Inbound marketing to content marketing, the former loosely attributed to Internet technologies. The ones that follow are devoted to content marketing, thereafter. A standard staple, SEO is glaringly missing. Book skims over social. The title led me to expect a hard core inbound marketing-tactics 70-pager for start-ups. Instead, actionable suggestions provided were, for eg, getting sellers to talk about your product in B2B situations, or on getting the 'right' people to work for you, such as marketers with social media following. Sorry, no buzz or virals here, pun intended.… (meer)