ReeksenAdvertising and Consumer Psychology
8 Werken
Populariteit 60,894 (66 Leden)
91 Boeken
1 Bespreking
| Advertising Exposure, Memory and Choice door Andrew A. Mitchell 4 exemplaren | |
| Applying Social Cognition to Consumer-Focused Strategy door Frank R Kardes 5 exemplaren | |
| Brand Equity & Advertising: Advertising's Role in Building Strong Brands door David A. Aaker 10 exemplaren | |
| Diversity in Advertising: Broadening the Scope of Research Directions door Jerome D. Williams 4 exemplaren | |
| Measuring Advertising Effectiveness door William D. Wells 4 exemplaren | |
| Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World door Curtis P. Haugtvedt 20 exemplaren | |
| Persuasive Imagery: A Consumer Response Perspective door Linda M. Scott 16 exemplaren | |
| The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion door L.J. Shrum 27 exemplaren, 1 bespreking |
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