David A. Aaker

Auteur van Building Strong Brands

40+ Werken 904 Leden 5 Besprekingen

Over de Auteur

David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding toon meer contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). toon minder

Bevat de namen: David Aaker, DA 0/P AAKER, David A Aaker -, Professor David A. Aaker, E. Iokhimshtailer D. Aaker, デービッド・A. アーカー

Fotografie: Photographed by Margaretta K. Mitchell

Werken van David A. Aaker

Populair Recent

Building Strong Brands (1995) 185 exemplaren

Strategic Market Management (1984) 128 exemplaren

Managing Brand Equity (1991) 122 exemplaren

Brand Leadership: The Next Level of the Brand Revolution (2000) 114 exemplaren

Marketing Research (1980) 81 exemplaren

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 exemplaren

Developing Business Strategies (1988) 55 exemplaren

Advertising Management (1975) 40 exemplaren

Brand Relevance: Making Competitors Irrelevant (2010) 22 exemplaren

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 exemplaren

Spanning Silos: The New CMO Imperative (1645) 15 exemplaren

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Redacteur — 10 exemplaren

Aaker on Branding: 20 Principles That Drive Success (2014) 10 exemplaren

Marcas: Brand Equity, Gerenciando o Valor da Marca (1998) 7 exemplaren

From Fargo to the World of Brands: My Story So Far (2005) 4 exemplaren

Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 exemplaren

Construir marcas poderosas (2014) 3 exemplaren

Consumerism (1971) 3 exemplaren

Estratégia de portfólio de marcas 2 exemplaren

Liderazgo de marca 2 exemplaren

Administração Estratégica de Mercado (2012) 2 exemplaren

Liderazgo de marca - Lideres Del Management (2006) 2 exemplaren

Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung (2015) 2 exemplaren

Three threats to brand relevance strategies that work (2013) 1 exemplaar

Managing Brand Equality 1 exemplaar

Strategic Market Management (Strategic Market Managment) by David A. Aaker (1998-07-07) 1 exemplaar

Relevancia de la marca : hacer a los competidores irrelevantes (2012) 1 exemplaar

Como construir marcas líderes 1 exemplaar

Construindo Marcas Fortes 1 exemplaar

Pesquisa de Marketing (2ª Edição) 1 exemplaar

On Branding 20 princípios que decidem o sucesso das marcas 1 exemplaar

Marketing Research 2ed, Instructors Manual (1983) 1 exemplaar

Brand equity. La gestione del valore della marca (2003) 1 exemplaar

Le management du capital-marque (1997) 1 exemplaar

Exito de Tu Producto Esta En La Marca, El (1997) 1 exemplaar

Investigacion De Mercados (Spanish Edition) (2002) 1 exemplaar

Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 exemplaar

Multivariate analysis in marketing: theory and application (1971) 1 exemplaar

The Lure of Global Branding 1 exemplaar

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 1 exemplaar

Werk verkenner

Gerelateerde werken

Harvard Business Review on Brand Management (1999) — Medewerker — 68 exemplaren

Tagged

200GTE (6) 408 Sales/Marketing (2) 800BW (3) A-merk (22) Aaker (3) advertising and marketing (2) ARF-Brands (4) Bedrijfsleven (64) Bibliotheek (3) Boekhouding (3) brand management (14) Brand Marketing (3) branding (40) brands (13) business strategy (4) business-marketing (5) C1 (7) Communicatie (3) Daniël (2) david aaker (5) Economia - General (3) File #1 & 2 FS (2) Informatica (3) Internationaal (3) IUGC Library1 (5) Leerboek (3) Leiderschap (8) lplibrarymelbourne (3) Management (18) Marca (3) Marcas (3) Marketing (103) marketing research (3) Merkwaarde (8) Non-fictie (10) Reclame (11) SKYHOUSE (3) Strategie (19) Strategische planning (4) te lezen (7)

Trefwoordvertaling ingeschakeld

Algemene kennis

Officiële naam: Aaker, David Allen
Geboortedatum: 1938-02-11
Geslacht: male
Nationaliteit: USA
Geboorteplaats: Fargo, North Dakota, USA
Opleiding: Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration)
Korte biografie: David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Leden

Besprekingen

Building Strong Brands door David A. Aaker

Lo mejor para posicionamiento de marcas.

Gemarkeerd

juanjaimes99 | 2 andere besprekingen | Aug 20, 2013 |

Spanning Silos: The New CMO Imperative door David A. Aaker

Spanning Silos, identifies the biggest challenge in global business today, working with and through the product, service and P&L silos within established businesses. David Aaker, discusses the challegnes fromm a CMO perspective, however this is an equally large challenge in the agency and marketing service partners of these organisations. A must read for anyone working in a managment position within a global company with responsibility for any cross border activity.

Gemarkeerd

juliewalker11 | Nov 27, 2008 |

Managing Brand Equity door David A. Aaker

Read it and learn. Times may change, but as seen in Aakers examples, marketing never does. The principle still apply.

Gemarkeerd

njtrout | Mar 25, 2008 |

Building Strong Brands door David A. Aaker

Yes, it's a marketing book, get over it. There's some fascinating stuff in this book, which gives a great incite into the world of global branding and marketing. A lot of the content is actually just common sense, but it is very clearly spelled out here - maybe too clearly in places, it's not always necessary to provide an example, a bullet point diagram and an explanation for each point. The book suffers a little towards the end when it starts talking about more specific cases which unless you're brand manager for Pepsi, you probably don't care about. It would also have been nice if the examples weren't all US and they weren't all 10 years out of date, but then the book can't magically update itself I suppose. A very well written and very interesting introduction to the field.… (meer)

Gemarkeerd

sulkyblue | 2 andere besprekingen | May 9, 2007 |

Bekijk meer besprekingen