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Bezig met laden... From Fargo to the World of Brands: My Story So Fardoor David A. Aaker
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David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-- with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-- and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life-- growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years. Geen bibliotheekbeschrijvingen gevonden. |
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